As I advertised in an earlier blog-post, I’m hosting a seminar on the business models of the news industry this November. However, I just realized that I had noted a wrong date in the blog-post – the correct day is November 21, 2012, but it’s still from 1pm to 3.30pm.
Also, there has been a slight change of the program of the seminar as Pernille Tranberg from Berlingske Media was unable to attend. Instead, I’m happy to announce that Mads Vad Kristensen, who is digital director, will represent Berlingske Media and make us all a little wiser concerning the financial strategies and approaches of the Mecom-owned media organization. An organization, which rumor has it is currently being prepared for sale… Such a move would only make the monetizing capacity of the organization even more important.
All in all, it’s going to be an amazing seminar that brings together the best of Academia and the news industry. Attendance is free, registration not necessary. And here is the short pitch:
For several years, the traditional business models of news organizations have been under pressure; news organizations’ earnings from advertising or subscription have decreased as a lot of the public’s news consumption has moved from print to online sources, and the financial crisis has weakened revenue possibilities further. As such, news organizations have had to rethink their business models, and their conclusions and strategies for monetizing the online audience vary. Even so, it remains an open question what the business models for the future of the news industry look like and how they become economically sustainable.
This seminar, organized by the strategic research area Creative Media Industriesand the research group The Mediatization of Culture at the Department of Media, Cognition, and Communication, University of Copenhagen, presents state-of-the-art research into the evolving business models for the news industry as well as contributions from those practitioners that work with them on a daily basis.
The seminar will be in Danish and Norwegian.
You can also find the event on Facebook here.