In a short article in today’s Politiken, I present brand new research results about how Danish news websites use the interactive potential of web technology. The article is apparently not available online, so you’ll have to buy the newspaper or visit your public library to read it in its entirety, but here is a translation of the most important paragraphs:
Journalists and editors on the Danish news websites might be interested in using the interactive potential of the web and involve the public in their work. But first and foremost so in ways that support the news organizations and don’t leave much control to the audience.
Summing up: it seems that interactivity on Danish news websites is first and foremost a possibility for readers to distribute that material, which journalists have already produced, and to contact journalists. Opportunities for writing yourself are, however, rare.
The article is a spin-off from a large-scale analysis of the use of technological potentials on Danish news websites which will hopefully be published in an academic journal soon. The analysis was generously funded by Dagspressens Fond.