Earlier this summer, I made arrangements for two exciting research seminars in Copenhagen next November. I will probably post more about the seminars later but I think a little early promotion won’t hurt. The one seminar takes place on November 20, 2012, from 1pm to 3.30pm, is called “New business models for the news industry“, and brings researchers and practitioners together to discuss one of the most urgent challenges to the news industry as we know it:
For several years, the traditional business models of news organizations have been under pressure; news organizations’ earnings from advertising or subscription have decreased as a lot of the public’s news consumption has moved from print to online sources, and the financial crisis has weakened revenue possibilities further. As such, news organizations have had to rethink their business models, and their conclusions and strategies for monetizing the online audience vary. Even so, it remains an open question what the business models for the future of the news industry look like and how they become economically sustainable.
This seminar, organized by the strategic research area Creative Media Industries and the research group The Mediatization of Culture at the Department of Media, Cognition, and Communication, University of Copenhagen, presents state-of-the-art research into the evolving business models for the news industry as well as contributions from those practitioners that work with them on a daily basis.
The seminar will be in Danish and Norwegian. Admission is free of charge and registration is not necessary.
For this seminar, I’ve been so fortunate to be able to get together my dream team of presenters: from Norway, my good friend and fellow PhD fellow for the past couple of years Jens Barland comes to present findings from his PhD dissertation about Norwegian news organizations’ strategies for making money; from Denmark, the editorial chief of development and innovation from Berlingske Media Pernille Tranberg and the COO of JP/Politikens Hus Stig Kirk Ørskov will talk about their organizations’ strategies and considerations. With these people aboard, the seminar will certainly be highly insightful and inspirational, and I’m really looking forward to it.
Before we get to this seminar, however, I have another one arranged in the form of a guest presentation by my good colleague Rasmus Kleis Nielsen (Reuters Institute for the Study of Journalism, Oxford, and Roskilde University). This is a more closed event for colleagues primarily, where Rasmus will share key findings from his impressive and very favourably reviewed book Ground Wars: Personalized Communication in Political Campaigns (Princeton University Press, 2012) about the use of persons as media in political campaigns. This seminar takes place on November 1, 2012 – just five days before the American presidential election. Rasmus is an exceptionally bright young researcher, and I’m glad wo have him on board for this arrangement.