These years, the news industry is in a transition period, moving away from the online business model based on offering news free of charge on their news websites. Instead, different subscription models are introduced across the board – on national as well as regional and local news websites. This transition is of most importance to the news industry as it is of vital economic importance for the news organizations that they manage to generate some sort of revenue from their online presence.
However, the knowledge of the consequences of this transition from free to fee is, at best, limited. There seems to be a lot of gut-feeling and guessing involved in the pricing of online news, and it is hard to pinpoint exactly what constitutes a reasonable number of subscribers. This paradox (between high importance and low knowledge) is at the core of my current research project on the digital business models of the press.
In connection with this project, I’ve now launched a new website called Paywall Watch. It will be a site for mapping and documenting the implementation of digital subscriptions on news websites, and my hope is that it will be a most useful resource for researchers, students, analysts, and practitioners within the news industry. The inspiration for the site is to websites is the online work conducted by Dr. Piet Bakker at his blogs Newspaper Innovation and Newspaper Statistics. On those sites, he continuously, meticulously, and thoroughly maps developments and statistics related to two quite specific areas – free dailies and newspaper readership, respectively. The ambition of Paywall Watch is to do the same, only with subscription models on news websites.
For now, the site will focus on Danish news websites only. It’s a question of resources, really, but hopefully it’ll expand its scope and have an international dimension. There is also a blog section which I expect to use down the line; but for now, my focus is on the mapping and documenting effort.
Paywall Watch is live now on . Enjoy.
Update January 21, 2014: Two of the most important Danish sites with news on media and journalism have articles about Paywall Watch today. Click here for the articles on Journalisten.dk (actually a blog post written by me) and MediaWatch.
Update March 19, 2018: I’ve closed Paywall Watch. Some of the same issues will be covered here on this website in the future. See, for example, my timeline of online subscriptions.