What’s 299 DKK between friends?

Earlier this month, the Danish broadsheet newspaper Politiken increased the fee on its digital subscription significantly – from 79 DKK to 299 (from approximately 10.50 Euros to approximately 40). It’s a 278 percent increase, and even though there may be some cautious support for it in parts of the academic literature, I’m somewhat skeptical as to whether it will be a success. “It’s the economy, stupid”, and one can get too much good journalism elsewhere for the same price (see the chart below) for me to be fully convinced that the pricing is the right one.

I’ve written a piece for the Danish online medium Kommunikationsforum where I analyze and assess the adjusted pricing of Politiken’s. It’s in Danish, but it may be of interest for some. Enjoy.