My assistant professorship

I’ve been off the blog for quite a while. One of the reasons is that I’ve been quite busy – for example with changing to a new job. So, this blog post will be a very short description relating to what I’ll be doing over the next three years.

Monday last week, I started in a new position as Assistant Professor in Digital Journalism at the Centre for Journalism at the University of Southern Denmark. As I’ve written my PhD on web-based journalism and have a particular interest in the intersection between digital media and journalism, this position is nothing short of perfect for me academically.

I’ll be working on two research projects mainly:

The first project, which I’m starting these days, is about the digital business models of the press. To what extent is digital subscription implemented? What is the consequences in terms of audience traffic, revenue and profit generation, and the continuing organizational adaptation to the digital environment? The scope is Danish but the implications are international.

The second project, which will start late next summer, is about journalists’ behavior on social media (Twitter) and how this (perhaps) affect the professional role of journalism. How do journalists manage the relationship between private, personal, and professional when speaking in social media rather than traditional ones? The scope is primarily Danish but with a considerable internationally comparative dimension to it.

In addition to researching, I’ll teach a few courses over the next couple of years, organize a PhD seminar called “Journalism in the digital age”, and write a textbook on digital journalism. Plus whatever exciting opportunities show themselves along the way, of course. Plenty of exciting work to do!

Video on journalistic audience participation

How can members of the audience contribute to the production of online news? In two new videos (which are in Danish) called Digital kildeinddragelse, the online editor of Danish newspaper Information, Nicolai Thyssen, and I give some answers to that question.

My video is here:


My video is a part of a “digital summer school” about digital journalism offered by the Centre for Journalism at the University of Southern Denmark. It is part of the 4th in a series of seven lessons, all of which are available on the website of the course – and they are all free to access!

The basic argument I present in the video is from one of the research articles of my PhD dissertation: audience participation in the production of online news can be divided into four different types. 1) Information privision. 2) Collaboration, where members of audiences conduct journalistic work. 3) Conversation, where there is a more social interplay between journalists and readers. 4) Meta-communication, where audiences focus on the very production of the news, highlighting issues of transparency, etc. That article is currently in review in both a Danish and an English version.

Update December 20, 2014: The article, which I essentially present in this video, was published last year in Nordicom Review, “Audience Participation in the Production of Online News. Towards a Typology” (open access).