These weeks, I am at the Centre for Research on Media Innovations at Oslo University on a visiting fellowship. It is great, and I will write a blog post on it later when I get home to Denmark.
As a part of the visit, I was interviewed on Twitter about my research yesterday. (The interview was conducted by the centre’s official Twitter profile but with Ida Karine Gullvik at the keyboard.) Here, I have put together the whole interview so it can be read as one conversation rather than a number of scattered tweets.
Enjoy – and join the conversation.
Once again it is time for the CerMI twitter interview! This time with esteemed fellow @AskeKammer
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
Once again it is time for the CerMI twitter interview! This time with esteemed fellow @AskeKammer
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
Welcome @AskeKammer, we are so happy to have you here today, and so sad to see you leave after your stay as fellow at CeRMI. #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
Thanks for having me, @CeRMI_UniOslo.
— Aske Kammer (@AskeKammer) 23. april 2015
To our followers: @AskeKammer is returning to his post as assistant professor in digital journalism at @SyddanskUniv.
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
Check out his most recent publication on the economy of online news http://t.co/txzesoOcQ7 #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
Thanks for linking to that article, @CeRMI_UniOslo. We should add that it’s co-authored with @StigHjarvard. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer Are there people or experiences you'd like to highlight from your stay here in Oslo? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo First, the @UniOslo Dept for Media & Comm is very good. Interesting people and a very stimulating environment. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo Second, the stay has provided excellent opportunities for networking with academics and industry actors. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo So I expect some future collaboration to take place; e.g. in the context of @STM_CIMR, which I’m now member of. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer We're happy to hear it! Was there a particular reason why you chose to come to @UniOslo ?
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo Again, the Media & Comm Dept is top-class. And the opportunity to be part of that was alluring. @UniOslo #CeRMIchat 1/2
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo So when @charles_ess announced the visiting fellowship program, it really was a no-brainer. @UniOslo #CeRMIchat 2/2
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo And also because the research environment here is leading in the field of media innovation. @UniOslo #CeRMIchat 3/2
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer We're blushing over our keyboards here! And we're glad to hear that it has lived up to your expectations, #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
@AskeKammer Your field of digital journalism is quite wide, can you tell us a bit about what you're working on at the moment? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo I’m currently working on a number of different (but related) projects. I’ll present them in the following tweets. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo 1: I’m researching (some of) the structural implications of digital tech on media subsidies in mainly DK context. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo 2: I’m researching how journalists manage relationship between private, personal & professional on social media. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo 3: I’m researching strategies & consequences of newspaper orgs’ use of digital subscriptions. #CeRMIchat #paidcontent
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo 4: I’m researching Danish press subsidies since World War II in a welfare perspective. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo And 5: I’m researching how diff actors make sense of organizational change in a large newspaper organization. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer – Regarding 3: You're soon publishing an article about the “free-to-fee transition”. Can you explain what that is? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo The free-to-fee transition is when news orgs charge audience for content that used to be free. #CeRMIchat 1/3
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo I think the phrase was coined by @irischyi. The work is inspired by her research on willingness-to-pay. #CeRMIchat 2/3
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo The article is co-authored with three former MA thesis students of mine, who did most of the data collection. #CeRMIchat 3/3
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer What did you find out? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo We found that one’s general attitude to paying for online news was more important than the actual price. #CeRMIchat 1/2
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo I.e., if you’re inclined to pay, the actual figure on the price tag might not be that important. #CeRMIchat 2/2
— Aske Kammer (@AskeKammer) 23. april 2015
@CeRMI_UniOslo (As long as the price is somewhat reasonable, of course.) #CeRMIchat 3/2
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer But only a few years ago none of us were inclined to pay for content online. We laughed at pay walls. What happened? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo Very many people still dismiss paying for online news. Only about 7% of our respondents reported they would pay. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo Newspaper orgs are in the middle of a long (and uphill) process of “educating” people that good journalism costs. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer What kind of strategies are newspapers using to make paying seem reasonable to their customers? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo Popular strategies include personalization, unique content, or connecting journalism to people’s everyday life. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer Can you give an examle? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo @politiken just launched personalization, recommending content to logged-in readers on basis of previous reading. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo And @ebbreaking have made an acceptable business of selling access to unique articles, guides, explainers, etc. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo + Regional Fynske Medier does interesting work on connecting journalism with activities such as public meetings. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@CeRMI_UniOslo These are just some Danish examples. There are countless more internationally. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer What happens to the journalist in the middle of this? How is the profession changing in the face of cuts and clicks? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo Journalists in news orgs are under a lot of pressure as they must increasingly adhere to organizational – #CeRMIchat 1/3
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo – rather than occupational imperatives. That is, they must pay attention to user traffic, economics, etc., – #CeRMIchat 2/3
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo – instead of “just” journalism. So there’s more focus on other values than “just” journalistic ones. #CeRMIchat 3/3
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo Excellent paper on shift from the occupational to the organizational: https://t.co/R6MBdjtmRM b @henrikornebring. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer Media organizations have been through some tough times, do you see signs of any change for the better? #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo In http://t.co/EJ2J0eYrkP, @Chanders, @emilybell & @cshirky claim it’s going to get worse before it gets better. #CeRMI 1/2
— Aske Kammer (@AskeKammer) 23. april 2015
.@CeRMI_UniOslo I agree with them. Media orgs are still under intense pressure, but promising cases of also exist. #CeRMIchat 2/2
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer And on that note of slight optimism we'll have to wrap up this interview. Thank you so much for joinging us #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo Woah, time really flies when you’re in good company! Thanks for having me. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer And post links to the hopefull cases you mentioned.Im sure they will be appreciated by anxious journalists and editors#CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
@AskeKammer I know, right? That hour just disappeared. Have a safe trip home. We look forward to seeing you again! #CeRMIchat
— Media Innovations (@CeRMI_UniOslo) 23. april 2015
.@CeRMI_UniOslo I’ll try to put together a blog post with some positive cases once I get back to DK; will keep you posted. #CeRMIchat
— Aske Kammer (@AskeKammer) 23. april 2015
@AskeKammer Thanks, Aske! That will be great. We'll keep an eye on your blog.
— Media Innovations (@CeRMI_UniOslo) 23. april 2015